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Kathy Higgins Dip DI Director of Insight 2 Drive Ltd
Local Merseyside Driving Instructor was so fed up with learners wanting the cheapest driving lesson possible she made a 3 part film on how not to give a lesson. Driving instructors who are charging less and less per hour are simply not making a profit and any business that does not make a profit will go under. So how are these instructors doing it? They must simply be working long hours or cutting corners. Kathy runs Insight 2 Drive a school with 10 instructors all trying to make a decent living while giving a professional service, however it is becoming harder and harder as the public simply do not know what a driving lesson is and the fact they are not all the same, buying a lesson is not the same as buying a bag of sugar. Kathy said “if only people could see exactly what they are getting for their money, they would know it is more cost effective to simply pay professional prices for a professional instructor who will do the job properly and first time. She also said learning to drive is a life skill and should be done properly as it could turn out to be a live saving skill. Parents will invest lots of money for piano lessons, university education, parties, but want to pay as little as possible for lesson in the very thing that could end their lives if not done properly” Kathy is one of the most qualified instructors in the country and has put a lot of time and effort keeping herself up to date with current thinking and training styles. She is also the secretary of the IMTD (Institute of Master Tutors of Driving. She has been in the industry over 13 years and started teaching learners back in 1999 and charged £15 per hour for ‘mates rates’ the normal price was £18, fuel was around 65p per litre. Today there are instructors charging less than £15 per hour with fuel costing over twice as much, insurance, car prices and everything else going up! So how can these instructors make ends meet? Learners think they are getting good value for money but in reality they are being short changed, by instructors having to spend as long as possible at the side of the road, not using fuel and or working lengthy hours raising the questions on fatigue and job satisfaction. Does the person on lesson 10 on that day get the same service they one on lesson 1 got? Kathy has produced a 3 part film which is available on you tube to highlight what a bad lesson would go like. The film is meant to be fun and very much tongue in cheek, the improvised script was taken from feedback given by learners who have had bad experiences during lessons. So please consider what the real cost of cheap driving lessons. You may be paying less per hour but the overall cost could well be greater. If the training has been focused on a simple test pass instead of equipping the person to drive in the real world then it could result in a very costly post test pass crash. You can view the short films here. For more information and comments contact Kathy Higgins on 07748 303545 or Kathy.email@example.com