Insight Conference 2012
Conference Report for the 2012 Conference for ADIs.
Another massive success! We even had 2 driving instructors who flew all the way from Moscow to be with us and nearly 150 ADIs attended. Loads of networking was done and there were some great sponsors.
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Back by popular demand was John Haynes of the International Coaching Academy. John talked about using Accelerated Learning and how it can help driving instructors connect with their customers, keep them in the car and get loads of referral learner drivers.
Accelerated learning helps you appreciate the differences in people and learning styles in a fun and effective lesson or training session for both your pupil or client and you!
Dan Sodergren of Your Marketing Trainer was to be our next speaker who was going to talk and how to maximise your online advertising spend? However Dan took ill the day before so instead recorded a free webinar on PPC marketing which was valued at £49. This was then sent out to attendees. Here is a clip of Dan on BBC TV
"Really enjoyed yesterday’s conference for driving instructors hosted by Kathy! Was great to meet some new people and there were some fantastic speakers on. Thanks for a great day and a great event :) was well worth the journey.
Professor Stephen Stradling spoke about the work he and colleagues have been doing for ACPO (Association of Cheif Police Officers) in developing, piloting and evaluating new diversion from prosecution courses for errant motorists, addressing the skill and attitude deficits leading car drivers and P2W riders to commit minor moving traffic offences in failing to show due care and consideration for other road users. Initial evaluation results are very promising. Stephen is from Edinburgh Napier University.
After a quick coffee, tea and biscuits we went on to hear:
John Porter and Justin Hartley of Crosby Associates who talked about Apps and websites for driving instructors. Crosby Associates have developed mobile apps for many organisations across the UK including 18 Chambers of Commerce, Accountants, Retailers and Driving Schools. John shared his experiences of developing apps of many different kinds and the benefits of mobile communication.
Franchesca Marchetti spoke next. Francesca came to speak to us on "Vision and Driving". She discussed the Number Plate test and how this equated to the Sight Test chart found in Optometrists Consulting rooms. She discussed peripheral vision and the importance of this being regularly checked. She encouraged us to be more vision aware and advised that our students had regular eye examinations at the Optometrists. She also brought in props and allowed the driving instructors to see what it would be like with various vision impairments. Read this article about her."
Stunningly brilliant again! Kathy is an absolute star arranging one of the most enjoyable and informative conferences for driving instructors this industry has seen in many a year. Well done girl. Well done
David Poole of ADI Support then took us up to he lunch break with his talk about posters. His presentation was far more reaching than paper and ink.
During the lunch hour, at which there was a vast range of food (cold, hot vegetarian and vegan) there was an opportunity to speak to Rosemary Quinn of Rose White Services, about sitting comfortably in the car. Most of the driving instructors spend many hours per day at work in the car and this has far-reaching effects on the spine and other joints, as well as the internal organs such as lungs. Positioning your body correctly can minimise the damage. Hiren Patel of ASA Therapies had a drop in Posture Workshop, where the driving instructors could take advantage of a quick Indian head massage and learn about posture.
After lunch the first set of workshops took place, driving instructors chose one to attend from the following.
Ged and Claire Wilmot of Active Driving Solutions spoke about Transforming Learners’ Limiting Beliefs to Enhance Performance! It was a fascinating exploration into learner drivers’ limiting thought patterns and how our ‘belief window’ drives our emotions and behaviour. They showed an in-car video illustration that shows how to use cognitive-behavioural coaching techniques to challenge those limiting beliefs and replace them with empowering ones!
Mark Smith of ADI Support presented a workshop called "It all comes back to You". It was an interactive workshop focused upon the basic elements that a Driver Trainer has to take responsibility for: Planning, In car communication, Motivation and Encouragement - all were shown to be vital to place the customer at the very centre of the learning process - from Lesson 1 through to Safe Driver.
Phil Hirst did a presentation on the learning and teaching website Aim 4 Success TV. He explained how viewing the in-car instructional videos for driving instructors could assist learner drivers prepare for their driving test, PDIs with their Part 3 driving instructor's test and ADIs with instructional techniques. Members of the site can pay weekly, monthly or annually and there are free monthly vouchers for learner drivers.
Would just like to say what an excellent event for driving instructors you put on for us all Kath.
After another quick break the second lot of workshops took place again driving instructors chose one. They were...
Andy Guile's session gave an overview of social media and how it can help you to increase your market sales. Starting with a presentation looking at how fast social media is growing, the session looked in depth at Facebook, Twitter, Google places and LinkedIn, explaining the differences between them and top tips on how to use them to increase your business. Andy from Bear Behind Events also helps Insight 2 Drive organise the conference for driving instructors.
Ian Edwards of E Driving Solutions spoke about how the introduction of hazard perception testing e-learning has played an increasingly important role in driver education. This highly interactive workshop looked at developments in e-learning and how it can be effectively integrated into driver education. It also looked at how it can benefit driving instructors in building and developing their business and instructional practice.
John Farlam, Sue McCormack and Graham Hooper of the Tri Coaching Partnership produced a workshop on training focus and self evaluation techniques. They looked at the essential skills to deliver self-evaluation techniques. Developing self-evaluation techniques that ensure continued focus on the driving task is a great way to stay safe on today’s roads. Tri-Coaching Partnership looked at how you can increase your learner drivers focus by developing their ability to evaluate their own driving.
The Event was also supported by our sponsors.
- Active Driving Solutions
- ADI Federation
- ADI Support
- Aim 4 Success
- Association of Road Safety Officers
- Bear Behind Events Management
- CA cars
- Crosby Associates
- E Driving Solutions
- Franchesca Marchetti
- Federation of Small Businesses
- Tri Coaching Partnership
- International Coaching Academy
- Liverpool Cake Fairy
- MSA North West
- PME Electrical Projects
- Prof Stephen Stradling
- Utilities Warehouse
- Your Marketing Trainer
Next Year's Conference for driving instructors is likely to be May/June, but may be at a different venue. To keep up to date with the events join our Facebook Conference Group